Samsung has managed to take the lead over Xiaomi in the Indian smartphone market, as per the latest data provided by Counterpoint. According to the research firm, Samsung managed to surpass the popular Chinese brand in the country with 29 percent market share in the second quarter of 2018.
Samsungs Galaxy J series, including Galaxy J6, Galaxy J2(2018) and Galaxy J4, contributed to ‘more than’ half of the company’s phones sold.
Meanwhile, Xiaomi accounted for 28 percent market share in the second quarter this year and took the second spot.
The top five brands, including Samsung, Xiaomi, Vivo, Oppo, and Honor, and all of these captured a record 82 percent share of the total smartphone market.
The growth of Samsung “can be attributed to its strong product and supply chain strategy which has allowed it to launch products with a longer shelf life than its competitors and that too in the important sub-Rs. 10,000 segment.”
The refreshed J series helped Samsung gain this spot.“These new launches brought some of the most popular and sought-after features like dual camera, infinity display, and facial unlock across different price segments for Samsung for the first time ever.
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